The Master Photographer Association (MPA) has announced the first quarterly winners in its inaugural ‘Cherub of the Year’ baby photography competition.
The winners can be seen at: www.cherubs.uk.com/cheruboftheyear-winners.php
The successful photographers are: Greg Cameron Day (2 awards), Jennifer Robertson, D & M Loney Photography (4), Elmcroft Studios (2), Ian Crowe, Panikos Hajistilly, Melvin Sillcock, Collin Davies (3), Lynne Brereton (2), Tim Spiers, Nigel Milligan and The Astbury Studio. Each of these photographers now move forward to the final judging that takes place in February 2011, which culminates in the ultimate prize: Cherubs Photographer of the Year.
The Awards form part of the Cherubs programme, a major consumer promotion run by the MPA, that recognises the UK’s very best baby photography. Cherub of the Year is open to members of the public who have their babies photographed by their local MPA Cherubs photographer. Each customer who wins a quarterly prize receives a £25 shopping voucher but more importantly goes forward to the final judging when a massive £10,000 will be presented to the parents of the ‘Cherub of the Year’!
“Cherubs has been the backbone of many photographers’ businesses for several years and this year we’ve really ‘upped the game’ by offering a huge prize to the winning consumer,” says Colin Buck, MPA chief executive. “Congratulations to all our first quarter’s winners, one of their customers could be walking away with a cool £10,000 in a few months! This is a great incentive and it really seems to have captured the imagination of the general public.”
In addition to entry into the competition, each parent who books a Cherubs sitting receives three complimentary portraits to record their baby’s first year presented in an Art Leather triple Folio.
Cherubs is still open to new participating photographers, for further information go to www.cherubs.uk.com/leads or to find out more about the MPA, visit www.thempa.com







